Cross-Culturalism of Harry Potter

Vesna Suljic


Seven books in the Harry Potter series by J. K. Rowling have broken sales records worldwide. They have been made into films which have also attracted millions of fans, and the Harry Potter brand has been a hallmark since the beginning of the new millennium. Fifteen years after publishing the first book in the heptalogy, e-books again made more than 1 million pounds in just three days in April 2012. The article "Cross-Culturalism of Harry Potter" examines what attracted readers to the first and then subsequent books in the Harry Potter series and presents some of the cross-cultural implications in socio-linguistic, educational and psychological areas. It analyzes the reasons for the sales records around the world and why the books appeal to both young and adult population. It also includes some controversy following the series' world success. The research methods include: evaluation of the primary sources (seven books in the series), the media coverage, literary reviews by scholars such as Bloom and Thomas, literary critics' essays, and a survey of English language instructors in an educational institution. The main contributing factors to the global popularity of the series are: highly entertaining, well-plotted text with fantastic setting but also realistic references to the modern era; the text which continues the archetypal story-telling traditions, incorporating the contemporary socio-economic, political and educational issues; smart marketing; excessive media coverage; the Internet; the film industry involvement; and the universal human need to believe that good can triumph over evil.    


Harry Potter; Youth and Adult Readers; Cross-Culturalism; Book Selling; Scio-linguistics

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