The Changing Soaps and Telenovela Genre: Turkish Series Impact

Lejla Panjeta


The focus of this work is to establish the inherent features of the genre of series and discuss their importance and impact on society, politics and everyday life. We usually tend to address everything related to TV and sequel featured as series and soaps. This common presumption is wrong on so many levels, because the genre of sequels has many subgenres and mixed genres and they are constantly changing in the light of the new technologies of filmmaking, TV broadcast and demands of the market. The societies in transition are subjected to various media contents among which the greatest popularity is bestowed to the melodramatic narrative of telenovelas. The promotion of cultures and deconstruction of cultural stereotypes inherent to the mass audience is one of the values of this media content. How much does the genre of telenovelas differ in the context of cultural nuances and what is the genesis of the human urgency in retelling the melodramatic and tragic narratives? Is this genre based on Turkish production now trespassing into the territory of ancient tragedy, thus returning to the roots of all the fiction? Is so, why is that happening to this genre? Enormous popularity deriving from these stories is reflected in the prime time broadcasting by Croatians, Serbian and Bosnian TV stations since 2010. The paper will explain the ontogenesis of the popularity, reflections and influences on societies and cultures, and features of this hybrid and changing genre of telenovelas produced in Turkey.


Serials; Telenovelas; Genre; Propaganda

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